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Ajay B J

Case study · AI & Content · Business & Product

Social Media Content Workflows

Platform-ready content for ExploreXDeals

The posting system behind ExploreXDeals: platform-specific formats, visual branding, caption rules and AI-assisted reels for Instagram, Facebook and YouTube Shorts.

Status
ExperimentOngoing
My contribution
Content planning, branding rules, creative production and posting workflow.
Tools
InstagramFacebookYouTube ShortsAI-assisted reelsContent calendar

What it is

A lightweight operating system for a one-person brand: the same offer is adapted to each platform's format and audience, with consistent branding and a single call-to-action destination.

Workflow rules

  • Platform-specific specs: 1080×1350 for feed posts and 1080×1920 for reels; MP4/MOV video
  • Every caption ends with the same store link, so all traffic lands in one place
  • Consistent visual branding across Instagram, Facebook and YouTube Shorts
  • AI-assisted reels from the video workflow, edited for each platform

Workflow

Weekly content workflow

  1. 1Plan

    • Offer of the week
    • Hook ideas
    • Platform mix

  2. 2Create

    • 1080×1350 posts
    • 1080×1920 reels
    • AI-assisted visuals

  3. 3Publish

    • Caption rules
    • Fixed call-to-action link
    • Schedule

  4. 4Review

    • What got saves/clicks
    • Keep / kill
    • Next week's plan

Status

Running as an experiment. Growth metrics are not claimed here. The value is in the repeatable workflow and what I learned about platform differences.