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Ajay B J

Case study · Business & Product

ExploreXplorer Digital Products

Three self-published ebooks & bundles, from idea to automated sale

Three digital products I created and sell on SuperProfile: Bachelor's Kitchen (99 Indian meals under ₹99), Zero to Side Income (a beginner's guide to online income in India) and an 11-in-1 Mega Bundle of 2,400+ resources. Each has its own pricing, delivery, policies and launch.

Bachelor's KitchenZero to Side Income11-in-1 Mega Bundle
Status
LiveAll 3 on sale via SuperProfile
My contribution
Product planning, content structure, cover and sales-page design, pricing, policies, delivery setup and launch, end to end.
Tools
SuperProfileEbook designAI-assisted writingPricingMeta PixelExcel templates
How AI was used
AI helped draft, format and design content and covers. I set the product rules, checked recipe costs and quality, wrote the policies and approved every page before launch.

Why digital products

I wanted to learn selling from the merchant's side, with ₹0 upfront cost. Digital products need no inventory or shipping, so I could focus on the parts that decide whether something sells: the problem, the product, the price, the page and the checkout.

Workflow

How each product goes from idea to sale

  1. 1Define

    • Buyer & problem
    • Product rules (scope, quality bar)
    • Price point

  2. 2Create

    • Write & structure content
    • Format PDF / templates
    • Cover & mockups

  3. 3Sell

    • Sales page & FAQs
    • Checkout + OTP-verified phone
    • Automated file delivery

  4. 4Run

    • Terms, refund & privacy policy
    • Bonuses, add-ons & coupons
    • Pixel: view → checkout → purchase

Screenshots

  • Bachelor's Kitchen: 99 Indian Meals Under ₹99

  • Zero to Side Income: a practical guide for beginners in India

  • 11-in-1 Mega Bundle: 2,400+ resources in 11 collections

Product 1: Bachelor's Kitchen, 99 Indian Meals Under ₹99

  • For students, bachelors and young professionals who spend too much on food delivery
  • Exactly 99 unique recipes, permanently numbered #01–#99, each under ₹99 in ingredients and ready in about 30 minutes
  • Clickable index, meal plans and a cost-validation pass; not marked ready for sale until those checks passed
  • Launched at ₹49 with a bonus-ebook offer, and has its first paid orders

Product 2: Zero to Side Income

  • A practical guide for beginners in India: idea selection, account-setup tutorials, product creation, freelancing, pricing, publishing and finding customers
  • Focused on free and low-cost tools, with real project examples and launch plans
  • PDF ebook at ₹49 (list price ₹99), with an FAQ section and a clear disclaimer that it doesn't promise income
  • Also used as a free bonus to raise the perceived value of Bachelor's Kitchen

Product 3: ExploreXDeals 11-in-1 Mega Bundle

  • 2,400+ ready-to-use files in 11 collections: planners, budget & finance tools, social-media templates, invitations, resumes, kids' activities, wellness, fitness, meal planning, journals, plus the Bachelor's Kitchen ebook
  • Includes an Excel workbook with 20 money tools (budget, UPI/expense tracker, EMI & debt planner) that also opens in Google Sheets
  • Packaged as a START HERE guide, 10 collection ZIPs and a full inventory spreadsheet of every file
  • One-time ₹149 (list ₹299), with a personal-use licence, an add-on offer and a coupon code

The operations side (where my payments background helped)

  • Wrote terms, a refund policy and a privacy policy, with clear refund cases: duplicate payment, paid but no access, corrupted files, wrong description
  • OTP-verified phone at checkout and automated delivery right after payment
  • Meta Pixel set up to measure page views, payment starts and completed purchases, so ads can be judged by conversions rather than clicks
  • Anchored pricing (list vs launch price), bundling and bonus offers

Honest status

All three products are live. Bachelor's Kitchen has its first paying customers; Zero to Side Income and the Mega Bundle (launched 1 Nov 2026) are still early. These are real but small commercial experiments, not a proven business, and I'm not quoting revenue.

What I learned

  • Constraints (99 recipes, under ₹99, about 30 minutes) make a product easy to explain and easy to check
  • A written quality checklist turns "I think it's done" into "it's done"
  • Policies and delivery are part of the product: buyers trust a clear refund rule
  • Making the product is the easy half. Distribution is the real work.