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Ajay B J

Case study · Business & Product

ExploreXDeals

Online store & digital-product experiments

My ₹0-upfront online-business lab: a Shopify gadget store plus digital products on SuperProfile, used to test pricing, checkout, delivery, promotion and customer communication end to end.

Visit explorexdeals.comDigital products store
Status
ExperimentOngoing side business · no results claimed
My contribution
Everything: product selection, store and sales-page setup, pricing, marketing content and customer communication.
Tools
ShopifySuperProfileMeta adsAI content

Why I run it

I wanted to understand online commerce from the merchant's side, not just the payments side I saw at work. So I run small, low-cost experiments: pick a product, build the page, set the price, take payment, deliver, promote, and see what customers actually do.

What it covers

  • Digital product ideation and creation (ebooks and bundles)
  • Landing pages and sales pages on Shopify and SuperProfile
  • Pricing experiments, e.g. bundle pricing and launch discounts
  • Checkout, payment and automated digital delivery workflows
  • Customer communication and support
  • Social-media promotion and small paid campaigns with a tight budget
  • Watching conversion: where people drop between visit, checkout and payment

Workflow

Experiment loop

  1. 1Idea

    • Product / offer
    • Price point
    • Target buyer

  2. 2Build

    • Store or sales page
    • Checkout & payments
    • Automated delivery

  3. 3Promote

    • Instagram / Facebook / Shorts
    • Small paid test
    • Bundles & bonuses

  4. 4Learn

    • Clicks vs checkouts
    • Customer questions
    • Change one thing, repeat

Screenshots

  • Shopify storefront: gadgets and audio, free-shipping threshold, bundled freebie offer

  • Digital products sold through SuperProfile with automated delivery

Digital products

  • Bachelor's Kitchen: 99 Indian Meals Under ₹99
  • Zero to Side Income: a beginner's guide to online income in India
  • ExploreXDeals 11-in-1 Mega Bundle: 2,400+ resources in 11 collections
  • Full details are in the ExploreXplorer Digital Products case study

Honest status

This is an ongoing experiment, not a proven business. I'm not quoting sales or follow-on numbers here. What I can show is the full workflow, set up and run by me, and what I learned from it.

What I learned

  • Checkout friction is real: every extra field and step costs buyers
  • Small budgets force discipline: test one variable at a time
  • Product quality checks must come before launch, not after the first complaint